• First 100 days
  • Research study by Oxford Strategic Marketing and Hunter-Mills
    The first few months of any job are pressurised. But for Marketing Directors, the pressure to perform can be acute. The seeds of future success or failure are sown early, and visibly - in the first 100 days (F100D)

    Oxford SM commissioned research to explore the critical decisions that Marketing Directors must take. Our report shares their insights and experiences which underpin success and establishes a set of general principles which may be applied to all senior marketing roles - principles that are brought together in the F100D roadmap.

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