• Marketing in a Recession
  • Tools to help beat the recession
    Recessions can be a tough time for product and service organisations... or it can offer opportunity to beat the competition and grow market share. The current recession environment is different to anything we have faced before - different dynamics are in place - not least the internet and the far greater degree of globalisation. This thinkpiece and associated support tools provides a summary of thinking on the topic of marketing in a recession. It is based on a broad range of articles already written on the topic as well as the input and experience from the OxfordSM team.

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