An analysis by OxfordSM and Hunter-Miller, in association with Marketing magazineThis series of articles was written for Marketing magazine, to outline how current marketing trends will affect the model marketing professional - and to offer some personal development advice along the way.
In it we identify four megatrends - those of the customer, the effects of globalisation, the fragmentation of media channels and the rise and rise of accountability - and explore how each is changing the landscape for high-flying marketers.
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