OxfordSM is led by 6 highly experienced directors, each of whom combines achievement in a senior line management position with extensive international consulting across a wide range of brands and sectors. Roll your mouse over the figures below to find out more about us.
studied Economics at Cambridge University, and subsequently gained an MBA at Manchester Business School. Most of Jonathan's early career in line management was spent with SmithKline Beecham, where he worked in the toiletries division. After experience in brand management on Macleans and Aquafresh toothpastes, he became Marketing Manager of the hair care division, responsible for a marketing team with a portfolio of hair care brands. Jonathan joined OxfordSM in 1988, and became Managing Consultant in 2001. Jonathan combines his leadership of the business with hands-on client work, most recently in the Leisure and Travel sectors.
Gina Banns graduated from Bristol University with a BSc & MSc in Microbiology and Genetics. Gina began her career in Cadbury Schweppes, initially managing tea and food brands and then as Regional Marketing Manager for Europe and North America. She moved to Beecham's International Division in 1978, as Market Development Manager for health drinks then toiletries in the Pacific Rim, African, Middle Eastern and Caribbean markets. After a stint in Japan she was appointed Strategic Development Manager for fragrances, skincare and personal care across the International Region. Her final 2 years were spent in UK toiletries working on new product launches across 3 key personal categories. Gina joined OxfordSM in 1987. She has most recently been working on both capability and strategy projects in sectors such as Financial Services, Food Retail, Leisure and Hospitality.
read History at Cambridge University, graduating in 1981. He spent over seven years in marketing at Procter & Gamble, working in all three European divisions - detergents, paper and toiletries. As a Brand Manager, he was responsible for a major relaunch of Daz, and the introduction of Ultra Pampers. On Pampers he also pioneered the use of direct marketing techniques in FMCG products. He then became Marketing Manager for oral care products and OTC medicines, responsible for developing new European marketing and product development strategies. Julian joined Oxford Strategic Marketing in 1989. He has most recently been working in the pharmaceuticals sector on brand and NPD strategies and on development of marketing excellence programmes.
graduated from Cambridge University with a degree in Economics. After graduating, Marina joined RHM Foods and worked initially in sales, thereafter marketing and corporate planning. Her last marketing role was at Manor Bakeries as Marketing Controller for Mr. Kipling and Cadbury's Cakes. Marina joined Oxford Strategic Marketing in 1989. Since then, she has worked on a wide range of sales, marketing and business development issues, as well as developing and implementing best practice and capability transformation programmes. Within strategy, she has particular expertise in joint ventures/alliances, mergers and segmentation. Within capability transformation, she has extensive experience in organisation design, performance metrics and culture change. Most recently Marina has been working in the healthcare, FMCG and Financial Services sectors.
is a graduate of Nottingham University with a degree in Geography. Simon joined Procter & Gamble in 1989 and worked on businesses across a broad range of categories including Laundry, HomeCare, Shortening and Oils, Food and Beverages. His roles have included local brand management, European brand management, Category management, country management, business geographical expansion and global strategy development. Simons final position was as Head of the UK Business to Business Division. Since joining Oxford Strategic Marketing in 2000, Simon has led a large number of strategy and capability projects across a wide variety of sectors, including Retail, Telecomms, Entertainment, Financial Services, Healthcare, and Travel.
graduated from the University of the Witwatersrand (WITS), South Africa in 1994 with a degree in Commerce. Andrew started his career with Unilever in South Africa working on Laundry, Personal Care and Oral Care categories in both developed and emerging market environments. He has Customer Marketing and Brand Marketing experience and was responsible for brands such as Dove and OMO. His last role at Unilever was European marketing manager for Unilever’s laundry brands including Persil. Andrew has also worked for FT.com and GlaxoSmithKline. Since joining Oxford Strategic Marketing in 2005, Andrew has worked across a wide range of projects including Brand Positioning, Insight, Strategy, Innovation and Organisational Capability Development.